[yourstachycardia]

Я вылетаю

голова не работает и отказывается литературно переводить.
дайте мне праздники скорее.
на которых мне придётся писать реферат по философии, ага.

Here the emphasis is on addressing consumerism, developing and maintaining reputation for fair dealing, responsible behavior, reliable performance, all to create the climate of confidence in both the source and its offerings that provides the optimum environment for marketing of those products and services. It is about 'building brands' by adding those extra qualities, in the perception of consumers, that give the supplier competitive advantage.